Jefferson County Council on Aging (JCCoA)

Problem:

A logo rebrand for Jefferson County Council on Aging (JCCoA). JCCoA is an advocacy group of volunteers whose mission is to identify and address the needs, concerns, and issues of older adults in Jefferson County, Colorado. JCCoA was formed in 1974, and is the longest operating and largest county council on aging in Colorado.

Solution:

My teams goal for this logo brand design was to create a simple, familiar, and recognizable logo at first glance. Our logo’s story is inspired but Colorado’s own native hookless cactus’s beautiful blooming flowers and its ability to thrive in its environment no matter how harsh, unforgiving or the history it holds prior to its blossoming.